Mini Interview with Entrepreneur, Elle Armon-Jones

We love receiving advice from inspiring women, so we’ve decided to carry out a few mini-interviews for your reading pleasure and to give you motivation to live your dreams!

Elle Armon-Jones is a 34 year old entrapreneur. Originally from the UK, Elle fell in love with New Zealand through the flavours, the freshness and the closeness to the source of the ingredients…

 “I’ve worked in food, hospitality and tourism since I was 14 and New Zealand is the perfect place to combine all passions into a fun little business.”  With a passion for food, drink and people, she believes she’s hit the jackpot, and is achieving her dreams every day! “It’s true, I have the best job in the world. Through my company, The Big Foody Food Tours, we show New Zealand off through food & drink, cultures, architecture and people. Our tours are fun packed and delicious and gives me the perfect excuse to travel the country and meet the amazing producers, artisans, wine makers and passionate people who take a delicious idea and make it into something.”

What advice would you would give your former 15 year old self?

You can’t drive forward looking in the rear view mirror! If someone had told me that when I was in my mid teens not my mid twenties I would have thought long and hard about some of the worries I thought I had.

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